![]() ![]() ![]() Two other hotels will open in Hollywood this year: The 216-room Kimpton Everly Hotel at 1800 Argyle Ave. That has enabled operators to charge more, with the Dream’s nightly rates expected to start at about $300. The area used to be considered a low-priced alternative for lodging in Los Angeles, but demand for rooms has been growing as the entertainment industry rediscovers the neighborhood alongside tech business newcomers, he said. “Hotels in Hollywood are doing very well.” “Hollywood is a hot market right now,” he said. Hospitality industry analyst Bruce Baltin of PKF Consulting said the Dream, like the splashy nearby W Hotel and renovated historic Hollywood Roosevelt Hotel, is a “lifestyle” hotel, pitched to people more interested in having a special experience than the reliable predictability of a chain. The alley, once a haven for drug dealers, is now covered in slate flagstones and set off by ivy-covered pergolas. Visitors can reach the roof without passing through the lobby by entering from an alley that has been taken over by the Dream complex. The goal is to keep the roof, which has a 500-person capacity, active from breakfast through late-night cocktails. ![]() It features a floor that is raised by a $300,000 hydraulic lift made by a Canadian firm that has created complex water features for Cirque du Soliel. The rooftop pool was a project in itself. The goal is to keep the roof, which has a 500-person capa The Hollywood Tao is fourth in the chain, and paparazzi are already staking it out. The two Tao restaurants in New York were also among the country’s top-grossing eateries. Tao in Las Vegas was the highest-grossing restaurant in the United States last year with nearly $48 million in sales, according to Restaurant Business magazine. “Celebrities who might normally prefer a quiet VIP room may prefer the steps.” “The stairway itself is part of the stage,” Sullivan said. Tables for diners are on the broad, wide steps leading to the goddess as well as on the floor in front of the statue and balconies looking down on it. Visitors enter through a corridor lined with stone columns before emerging into a wide bar where a 20-foot statue of a multiarmed goddess known as Quan-Yin looms tall in the distance under a high wooden bow-truss ceiling. Tao, for example, is intended to feels like it is set on the steps of an ancient temple, an impression enhanced by a vast scale unapparent from the street. The Dream complex is influenced by live theater, with each restaurant displaying its own sense of theatricality, said architect Shawn Sullivan of Rockwell Group, a New York interior design firm known for creating stage sets and high-end restaurants and hotels. There is also Luchini, a pizza parlor brew pub connecting the alley to Cahuenga Boulevard, and a few pop-up shops are planned. A working pawn shop off the alley serves as the not-so-secret entrance to Beauty & Essex, a Hollywood version of a Lower East Side restaurant of the same name run by celebrity chef Chris Santos. Among them is the fancy Avenue nightclub furnished with wood, marble, leather and a $50,000 cuckoo clock. ![]() Other buildings in the nearly block-sized complex are made of reclaimed bricks, and house eateries and bars. ![]()
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